The virtual restaurant co. concept  enables restaurant entrepreneurs to generate more business, and cover their fixed overhead costs, by marketing and delivering food of more diverse types than could be offered by one traditional physical storefront. By offering menu items that could be made using many of the same existing ingredients already in the kitchen, Virtual Restaurant Co. actually appears to be offering several different styles of cuisine and appeal to increased numbers of customers. The kitchen crew is  more effectively employed to cook multiple menus rather than only a single physical restaurant at low capacity. The concept enables growing centralization of food ordering online through apps, making it possible for a restaurant to enter the market more easily, offer new menus and choices quickly and at low cost.